Do Facebook Ads Really Work?
Do Facebook ads really work? It was one of the first questions the media began asking after the company went public in 2012. And, the question continues to get asked to this day. Though more and more companies are spending big on Facebook advertising, reports on the effectiveness of those ads continue to provide conflicting results. A lot of that uncertainty comes from the sheer fact that using Facebook as an ad platform is a new option for businesses. But as more data exists to be collected it seems that the results are improving. Mashable reported that the first of the annual Social Media Intelligence reports released by Adobe found that "ad clicks, ad impressions and advertisers' return on investment were all higher in 2013 than in 2012." The study looked at more than 131 billion impressions on Facebook ads, and over 4 billion social engagements. That data showed that Facebook ads were clicked on nearly 30% more often in 2013 and that investors' returns on those ...